For the FuoriSalone 2014, Interni has organized, during Design Week in Milan (8-13 April), and until 18 April, the Exhibition-Event FEEDING NEW IDEAS FOR THE CITY. The exhibition sets out to introduce and develop the themes of Expo Milan 2015, which will open in May 2015. As usual, INTERNI has gathered, in the magnificent setting of the Università degli Studi of Milan, the original contributions of internationally acclaimed designers and companies of reference in the field of innovation and research, transforming the exhibition site into a creative and intellectual workshop in the open air, in which to develop proposals for the city of the future, with a particular focus on the subject matter of the Expo.
Architects, designers and artists have been asked to create and build temporary installations that illustrate their interpretation of the theme of Expo 2015 “Feed the Planet, Energy for Life,” in a metaphorical and multidisciplinary approach. The relationship between human beings and Mother Earth, the relationship between natural materials and artificial construction, the links between technological innovation and sustainability are just some of the major themes addressed by the designers, together with corporate partners. The goal of the INTERNI event is to present these projects to the international design populace and, at the same time, to offer them to the city, so that they can be reinstalled and seen again during the six months of the Expo (May-October 2015), at the Expo site and in the wider territory o f the city. In this sense, the exhibition becomes a place of experimentation for the prototyping of installations on different scales, which set out to continue and reiterate their design message on an urban scale, as collective facilities capable of activating processes of encounter and exchange.
FEEDING NEW IDEAS FOR THE CITY
Università degli Studi di Milano, Milan
opening night with concert by Lorenzo Palmeri and DJ set: Monday 7 April, h. 20.30
opening time: 7-13 April from h. 9.00 to h. 24.00; 14-17 April from h. 9.00 to h. 23.00; 18 April from h. 9.00 to h. 18.00
Orto Botanico di Brera
Cocktail Orto: Tuesday 8 April, h. 19.00
opening time: 7-13 April from h. 9.00 to h. 22.00