I’m reading the book “LAGO APPARTAMENTO A living showroom” by Brit Leissler and Diego Paccagnella, Corraini edition. Of course the book tell about the experience of the Appartamento Lago, born during the Salone del Mobile 2009. The furniture company presented itself in a completely furnished apartment, rent on this occasion, with company staff living in it for the whole duration of the show.
“Appartamento Lago featured thirteen people sharing kitchen, shower and wardrobes, but also sharing their days with everybody who rang the bell and dropped in. Of course, all furniture featured Lago products, creating thus an authentic and surprising fusion of an everyday space, a public place, a gallery and a showroom.”
The book presents the first edition of the project Lago Appartamento and at the same time it introduces its natural continuation with the next experiences in Milan and Venice. It describes a slice of life and the discovery of a living space or, in other words, the aim of suggesting a new way of joining the public with design.
From the book:
“We wanted the Appartamento to look exactly like a normal apartment, internally and externally. […] One of the most important aspects of the project was definitely the live aspect. So since the beginning we were always thinking of how we could inject into the Appartamento a heavy dose of real life. We didn’t want to go to excess and make the float too crowded, but just the right infusion of “real” elements would make the whole place far more pleasant.
[…] Sharing the space would not only provide the opportunity for numerous “real” moments, but would also create the perfect environment for spontaneous, inspirational design conversations and experiences – this being the whole idea behind the Appartamento Project and, indeed of the Lago product philosophy.”
(photos and informations from www.corraini.com and from the mentioned book)