In 2007 Ikea Norway decided to let shoppers overnight in one of its two Oslo warehouses. This operation last a week. The company spokeman, Frode Ullebust, said “It is like an alternative hostel. There is the regular dormitory with lots of beds stacked up togheter. We also have a bridal suite, with a round bed and a hanging chandelier, and the luxury suite, where customers can enjoy breakfast in bed,” he said. Family rooms are also available for parents and children to join into the Ikea fun. None of the guests were charged for their stay.
“Around 900,000 visitors come to visit Ikea during the summer holidays. We have five Ikea stores in Norway, all situated next to the four biggest cities, which are all in the south in the country. We found that people from the north of Norway include a visit to Ikea as part of their holidays,” said the spokesman. “The Ikea Hostel will make the destination complete.”
Overnight clients checked in to their “house” from 10pm, an hour before closing time. “The shop opens at 10am so if they are lazy, people might get woken up by shoppers testing out their mattresses,” said Mr Ullebust.
Customers have been able to take home their bedsheets, bathrobes with the Ikea Hostel logo on and some slippers. “It’s a nice souvenir,” he added.